For
many people in Canada, there is often a feeling of conflict between
what Christmas should be about – sharing the joy of Jesus’ birth and the
Christmas story, connecting with family and friends – and the reality
of the season.
It is stressful and busy, and
everything is further complicated by the need to find the time and money
to shop for gifts that aren’t always needed or used. Last year, as a
possible solution to this problem, ITCA created a Christmas catalogue
filled with items designed to simplify gift-giving and support
International Teams programs at the same time. The catalogue contained
everything from ice cream for orphans and high school tuition for
teenagers to vocational training for widows and bicycles for pastors.
Philip
Sheldon, Canadian Team Leader for Impact Kenya (PACE), says that the
catalogue allowed them to do something special for the large number of
orphans attending PACE Academy. “The catalogue funds allowed us to buy
special foods for the children in December. One of the most purchased
items was the $5 gift of bread and milk at the Victory Nursery School in
Maina. We were going to be short for January because of a drop in our
regular donations, but these small gifts were enough to enable us to
continue until our regular donors came back.”
One of
ITCA’s regular supporters emailed to share how an article about the
catalogue in the December issue of Momentum resonated with her. “I
really loved your article. I’m at a point where I can honestly say that I
hate Christmas. Last year, I hated it but still wasn’t able to say it
out loud and this year I’m dreading it. I’m dreading the shopping, the
wrapping, the decorating, the traffic, the noise, the people, the
expectations, and the disappointments. It’s too much and I just want to
close my eyes and make it all go away. Reading your article made me feel
like maybe there’s hope... it inspired me to think of ways to simplify
Christmas.”
Simplifying Christmas can be as easy as visiting our website at http://catalogue.iteams.ca
during the holiday season and choosing one or more of the many unique
items in the catalogue, such as Bibles for pastors in Sudan, juice for a
family-style dinner at Welcome Home, tuition for a former street kid in
Rwanda, or baby chicks for widows in Kenya.
The 2011
Christmas catalogue – new and improved, with many options to give
genuine hope in tangible ways – was launched in mid-November and we
would love for you to join us in Giving Hope, one holiday gift at a
time.
Friday, November 18, 2011
Thursday, November 3, 2011
New Online Services Department Makes Online Giving Easy
Chris Fane |
ITCA's total revenue has more than doubled in the past three years, an increase that he says was driven in large part by programs, people, projects, and teams leveraging online services as more donors choose the convenience, reliability, and security of donating online. "We created the Online Services Department this summer and gave it a focused mandate to grow our donor support and partnerships by simplifying the online donation process and empowering leaders and teams to tell their stories. We believe that the new tools we have access to can help engage our supporters and get them truly excited about giving."
The new team operates under the leadership of Chris Fane, previously a sub-contractor for ITCA who brings a wealth of real-world web, graphics, and branding experience to the role, as well as a unique perspective on user experience and usability.
Chris says that his primary focus in the new role is on making sure the stories of ITCA's missionaries, staff, and indigenous leaders are being told. He believes that leveraging online tools is a great way to supplement the various offline ways those stories are currently being shared. "This role helps both donors and fundraisers from beginning to end by streamlining our process. We can help people who are raising funds by giving them the resources they need to communicate their vision for the project, as well as the tools they need to come back to the donors after the experience and communicate that story effectively. We're also making better use of donor dollars and scaling back the number and frequency of print materials by giving our supporters the opportunity to receive updates via email, Facebook, and our website."
Chris believes the best barometer for the success of the new department is the comfort level of ITCA's donors with the new technology. "We'll know we've done our job when everybody has a great experience using the online tools, because we've made it accessible and easy to use for everyone, regardless of their familiarity with online giving. Everything is a work in progress, so we're always looking for feedback. We want our donors to tell us what works for them!"
Stay tuned to our website for further enhancements to the online donation system. To share feedback, please email Chris directly.
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