It’s also not a complaint desk, or a website, or a phone number, or an option on a phone menu. Nor is it a task or a chore. It’s the responsibility of everyone in the organization, from the CEO to the lowest-ranking front line employee. In effect, everyone in the company is a customer service rep, because each of them has some impact on the customer’s experience.
As an executive, you may never see or speak to a customer, but you model how they should be treated with every interaction you have, with vendors, creditors, suppliers, and especially your employees. Treat everyone with sincerity and respect and it will trickle down to your customers.
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